Thursday, September 09, 2010

Archive for the ‘Search engine’ Category

Google Instant – 10 Things Marketing Teams Need to Know

Last Updated on Thursday, 9 September 2010 09:47 Written by Ngọc Ánh Thursday, 9 September 2010 09:47

Google Instant took flight yesterday from the ashes of some mysterious logos and via a live transmission on Google's Official Youtube Channel . What was announced was arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine. Ben Gomes, Distinguished Engineer at Google , had a great phrase to summarize the announcement, "Google Instant seems so obvious,... Detailt »»

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Google Bouncing Balls Did Spell Hidden Message

Last Updated on Wednesday, 8 September 2010 04:53 Written by admin Wednesday, 8 September 2010 04:53

Yesterday's curious Google logo mystery is almost solved. Many blogs and broadsheets were wondering what the meaning of the logo was, as uncharacteristically, the logo did not click through to a search and had no 'alt' text explaining what the logo was commemorating . Contacting Google's PR department for a response I was given the same message as everyone else was reporting. A spokesperson referred me to a recent tweet and simply offered this cryptic explanation for the logo, saying it was... Detailt »»

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Facebook Incorporates Liked Web Content Into Search Results

Last Updated on Friday, 3 September 2010 11:01 Written by Mai Chi Friday, 3 September 2010 11:01

A little over a month ago, we reported this story " Facebook In Early Stage Search Engine Tests? " and detailed some of the changes we were noticing. Well, today, based on another tip from bloggers at All Facebook , we can confirm that Facebook is indeed displaying 'liked' news content in it's search result drop down. In fact, further to what All Facebook reported, they are also displaying content shared by your network of friends that matches the keywords you are sharing. Like All Facebook,... Detailt »»

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Anti Retargeting Campaign Strikes At Google In Time Square

Last Updated on Friday, 3 September 2010 02:02 Written by Phương Thùy Friday, 3 September 2010 02:02

Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck. The Watchdog site - insidegoogle.com - asked: "Do you want Google or any other online company looking over your shoulder and tracking your every move online just so it can increase its profits?" The... Detailt »»

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AP Stops Fighting Bloggers, Plans To Credit Them As News Source

Last Updated on Friday, 3 September 2010 02:02 Written by admin Friday, 3 September 2010 02:02

Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song - saying this week that they will credit bloggers for any stories they break. The problem of online news aggregators and journalists has yet to be played out, but it is interesting that AP now wants to join the community - or at least... Detailt »»

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Yedda Is Now AOL Answers

Last Updated on Friday, 3 September 2010 02:02 Written by Ngôi Sao Friday, 3 September 2010 02:02

The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers. Yedda was popular with link builders as they did not No Follow their site references mentioned in answers. It will be interesting to see if AOL will continue this policy. "Since nothing else changes apart from the name - Yedda users still have access to their accounts and their bookmarks are still available... Detailt »»

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YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear

Last Updated on Thursday, 2 September 2010 10:49 Written by admin Thursday, 2 September 2010 10:49

If you haven't already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction . Age restriction is not a self service feature, and will require you to work with your official Youtube representative but URL restriction is a feature you can enable yourself. It's pretty self explanatory: Age Restriction means companies that sell age sensitive products,... Detailt »»

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Social Sharing Architecture on Ping, Apple’s Music Social Network

Last Updated on Wednesday, 1 September 2010 10:50 Written by Phương Thùy Wednesday, 1 September 2010 10:50

Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today? Discussing the implications of Apple launching a social network with Zach Rodgers and Jack Marshall around the watercooler, they both noted that the service uses "vocabulary ("follow," "like," and "status update") popularized by social sites such as Facebook and Twitter" and urged me to checkout the Ping product page . Looking at the... Detailt »»

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Experian Hitwise Has Launched Two Major Search Products

Last Updated on Wednesday, 1 September 2010 04:12 Written by admin Wednesday, 1 September 2010 04:12

At some point during the crush of Connected Marketing Week , Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so I hope you don't mind if I finally get around to reporting the "news." One of the new tools is a new Search Engine Result Pages (SERP) listings report, which provides insight into the effect of natural rank position on actual search traffic received.... Detailt »»

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Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!

Last Updated on Tuesday, 31 August 2010 11:37 Written by Ngôi Sao Tuesday, 31 August 2010 11:37

Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. & Canada. It's a race for market share! The combined product will enable advertisers to reach audiences on both search engines and will, for the first time, create a truly competitive alternative to Google AdWords.... Detailt »»

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Extraordinary Measures

Inspired by an incredible true story, the CBS Films docudrama portrays one father's desperate quest to save his children from succumbing to a rare life-threatening genetic disorder. Working-class father John Crowley (Brendan Fraser) is finally on the fast track to corporate success when his two young children, Megan and Patrick, are diagnosed with... Detailt »»